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Coke's PR offensive in India pays off |
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Written by Administrator
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Monday, 04 December 2006 |
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Coke's market research was clear. Indian consumers wanted someone credible to assure them Coca-Cola wasn't loaded with dangerous pesticides. |
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Coca-Cola North America Teaming With Caribou for New Iced Coffee |
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Written by Administrator
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Monday, 04 December 2006 |
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Coca-Cola North America (CCNA) and Caribou Coffee plan to launch a new line of premium ready-to-drink iced coffees in the U.S. next summer. |
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Mountain Dew joins forces with ESPN to bring 2006 Dubai X Games |
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Written by Administrator
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Friday, 01 December 2006 |
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Mountain Dew, PepsiCo International's citrus flavored soft drink, is joining forces with ESPN to foster a dynamic new sports category in the region at the 2006 Dubai X Games, held at Dubai Creek from December 1-3, 2006. |
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The China Angle: The Chinese MMO Cola Wars |
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Written by Administrator
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Friday, 01 December 2006 |
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The latest edition of Gamasutra's regular 'The China Angle' column has Pacific Epoch's Shang Koo taking a look at Pepsi's deal with Guild Wars in China, part of the soft drink giant's attempts to steal Coke and World Of Warcraft's thunder, and checks the availability of Wii and PS3 in China. |
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Coca-Cola Co., Caribou Coffee to introduce iced-coffee drinks |
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Written by Administrator
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Friday, 01 December 2006 |
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Coca-Cola Co., the world's largest soft-drink maker, plans to start selling iced coffee in the U.S. next year under an agreement with Caribou Coffee Co. |
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